There’s this “something” to this new film simulation. Whatever that “something” is I love it and I’m sold on it. It’s slightly desaturated and slightly flattened out without making highlights and shadows muddy like some film simulators tend to do. It can still hold a nice “snap” of contrast especially if you set your shadow tone to +1 which is something I am doing a bit more of these days. People don’t believe us Fuji shooters when we say we love the JPGs coming straight out of these cameras. Fuji has always processed images better than anyone else. I remember fashion shooters swearing by Fuji S1′s and S2′s for skin tone straight from camera. - JECO Photo