"You seem to assume that I'm somehow opposed to brand building. Far from it! Just because that wasn't the focus of his article doesn't mean I don't think it's important. One of the reasons I'm proud to represent Stone Temple Consulting, the digital marketing agency I represent, is that it truly brings a superior product (its consulting services and expertise) to the marketplace. We're insanely proud of the Fortune 500 clients we have who year after year increase their budgets with us because they are so pleased with our results. But we want to continue to grow. And not everyone knows about us yet. So we produce superior, expert-level content, publish regularly, and are active on social media. All of that has helped grow and spread our reputation, and has led to actual new business. Unlike an e-commerce site, we can actually know and track that, because we can interview new clients to find out the journey they took to coming to trust their business with us. And for most, it started with..." - Mark Traphagen