Fascinating both intrinsically, and for the commentary. The commentary first: part of the interest is from people who desire an easy way to write (or, more accurately, to have written). But there is also clearly a genuine interest on the part of many: what does this guy know that I don't about storytelling? You may not like Moorcock's writing, you may even regard it as shabby, but it does have its moments. And that's more than one can say for the writing of many critics. My condensation of the article: study structure. And work to find story structures that work. - Michael Nielsen