"So, for $1.15 you can get 12OZ of a cold coke in the standard shapless can. And for $.80 MORE you can get 3.5OZ LESS of the same drink in a sexier aluminum bottle, herein known as "Coke Fancy Bottle." Not only were they charging accordingly, but they were telling you right to your face that you were paying more for less." - Victor Ryden 美久太阿