When San Francisco–based Lyft launched its Lyft Line service earlier this year, the company was fulfilling its original promise: to improve public transportation through carpooling. Now, six months later, Lyft Line comprises most of the company's rides in its home city—spurring CEO Logan Green to proclaim that the promise has morphed into a successful platform. According to Green, Line's success took off even before the company launched its $3 "Match MUNI" deal. But after the discount program, the carpooling service became the significant majority of rides. “We see Lyft Line as a platform we build on,” he said, during his South By Southwest keynote Monday. “The things we can do are really exciting.” When asked to name examples he referenced a new feature called driver destination, which allows Lyft drivers to tell the app where they’re headed. That way, they can do rides en route to work, home, or errands, without going too far out of their way. It’s a feature Lyft copied off Sidecar,... - Web2024