Comment 1: The supposed biggest drop, for 18-34 year olds, amounts to five minutes a day--from 4 hours 22 minutes ***A DAY*** of TV viewing down to a mere 4 hours 17 minutes a year ago. (50-60 year olds supposedly average 6 hours 12 minutes ***A DAY*** of TV viewing, down a whopping six minutes.) - walt crawford

Comment 1a: This, of course, assumes that Nielsen's methodologies can be considered so accurate for the whole country that a five minute drop out of more than four hours is statistically meaningful or real-world meaningful. My BS detector is pinned at 11 at this point... - walt crawford

Comment 2: The article (not Nielsen) makes a thing of double-digit increases in "digital video usage" (never mind that all broadcast and nearly all cable TV is now digital, that just confuses the picture): the coveted 18-34 year olds jumped by 53% to a whopping 35 minutes a day. (I don't doubt that figure, actually, or the 19 minutes for 50-64 year olds.) - walt crawford

Comment 3: Note who's not represented at all in this report, presumably because we/they are economically irrelevant: kids under 18 and that handful of people who've lived to 65 and older. - walt crawford