From the post by Sir Richard Branson: Timing is also important. If I could start again, I would set up more businesses during recessions when almost everything costs 50%-90% less than it's worth during the good times. Often a lot of highly skilled staff are on the market and the competition have their eyes focused internally. Such a climate is the perfect time for young, enthusiastic and nimble companies to set themselves up and thrive. This is one of those times. - Alisha Wright