Today more and more organizations are starting to consider their evolution, shifting from a technology driven perspective to a human driven one. This new trend is called Digital Transformation and is a prerequisite to go further in business transformations that requires a new DNA to be achieved at scale. However, many start with wrong assumptions that put their projects at risk because they misunderstand what’s at stake, their actual maturity and the role of technology. In this session we’ll explore the founding blocks of digital transformation, tackling assumptions organizations often start with and which lead them in the wrong direction. Cast: SocialBizForum Tags: sbf14, duperrin, CRM and enterprise 2.0 - Adriano Gasparri