"Very insightful and well thought out report. I just hope that as the discussions about how to identify and otherwise deal with Branded Content continue, that all media platforms are considered. The many abuses of the line between disclosure and integration of content in radio and television continue to go on despite FTC rules and content creators knowing "the right thing to do", but the people who control the platforms need to be educated on why identifying Branded Content as such is important." - Mark Edwards