Re: On Being Wrong and Not Knowing the Answer - http://moz.com/rand...
"You build a whole lot more trust when you say "I don't know" rather than try to manufacture and stitch together some half-ass answer. If you're an expert, it actually helps your credibility because people are more likely to trust you when you DO know the answer. The person who seemingly knows everything all the time quickly loses trust and is tuned out. Hey, and nobody likes a know-it-all, right?" - AJ Kohn