"It works well for some like Gmail (https://starthq.com/apps...) but not others, you're right. Will add a link, thanks again for pointing that out. To be honest I'm quite surprised nobody brought this up sooner! The tag line "find the right app for the job" is vague, agreed. It should probably just say something like "StartHQ is a business web app directory". Thing is though that it's not just that. In fact the directory is an inbound marketing channel for the service you get once you sign up - the web app launcher and directory of apps in use within your company." - Oleg Podsechin