"Creativity is in fact flourishing untrammeled in the applied arts, above all industrial design. Over the past 20 years, I have noticed that the most flexible, dynamic, inquisitive minds among my students have been industrial design majors. Industrial designers are bracingly free of ideology and cant. The industrial designer is trained to be a clear-eyed observer of the commercial world—which, like it or not, is modern reality. [P]eople today are avidly immersed in a hyper-technological environment, where their primary aesthetic experiences are derived from beautifully engineered industrial design." - Adriano