"Volume isn't everything. Most of those Android phones are being sold to the low end of the market. A market segment Apple has never cared about or competed for, in any product category. The margins are low and it'd undermine their status as a premium/luxury brand. From a developer perspective, they don't care about that segment either. iOS still commands the lion's share of the app market, and it's on iOS developers can and do make the most money. In other words, Apple utterly dominates the most profitable part of the market, and that doesn't seem to be changing. Incidentally, the same dynamic is true with the Mac. Minority market share, majority profits.  I own an Android and like Android better, but there's no point in being a fanboy or denying the reality of it." - Eric P