"Anything beyond that is brought by the viewer. Perhaps that's really the problem here – a single stark image is capable of evoking enough emotion in enough people who have their own emotional baggage lugged around waiting to be exploited and they dislike having it pointed out. Isn't that part of the purpose of art? To provoke, to incite thought, to demand questions be asked of the self? Seems to me that far from being a mediocre photography house, as someone put it elsewhere, these guys are pretty good. It's a great advertisement." - Alexander Williams