"So wait....you're saying that even if I just share a link to content on my company's site I have to disclose in the tweet? I can assure you nobody is doing that. it would make Twitter absurd. I share from my personal account a rotation of about 20 tweets per week that are links to content produced by my company. If I have to use up a quarter of my tweet to say "My company has..." in front of each one, I'll quit Twitter first." - Mark Traphagen