Mystalic on Ben Parr, former Co-Editor of Mashable, tech investor, & author of Captivology. I interviewed /u/kn0thing, Sheryl Sandberg, David Copperfield & more for my new book on the science of attention. AMA! - http://www.reddit.com/r...
Mar 3, 2015
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"Conflicted. It is giving people what they want in one sense, but it's also manipulating people in another. I explain in the book why "clickbait" works. Hopefully that knowledge will help people defend their attention against blatant attempts."
- Ben Parr