Re: Why a Klout score may be an appropriate marketing metric - http://www.businessesgrow.com/2013...
"I take very much the same standpoint as you, Mark, and have written such in the past that saying Klout is any kind of standard for influence is wrong but it does give an indication of activity. While this can be gamed, if you know you're not then it can certainly be used as a metric to show spread and how your actions affect that spread. Just as long as it is not considered the only thing you need." - Colin Walker