"I've been keeping up with the search debates, but I was thinking today that as a big user of Google search, it is rare that I have to search more than a couple of times or go past page 2 of results to find what I'm looking for. So how bad is it really? I do however worry that this big push for real time and social results in search will muddy the waters of search for two reasons. 1) Some Social Celebrities may have too much sway over the results 2) Most of my social friends / contacts (especially Facebook) are entirely unrelated to my searches and are unlikely to add any value to my results." - Alistair (alpinefolk)