"Kahneman sent an email to a group of a dozen or so psychologists telling them that the credibility of their field was in danger. The recipients all worked on social priming – the study of how subtle unconscious cues can influence our behaviour. It’s an area that has attracted controversy of late, due to failed replications of classic results, the outing of fraudulent researchers, and a more general concern among psychologists about the validity of their field’s results. Kahneman meant the email as helpful advice, but his wording couldn’t have been stronger: “Your field is now the poster child for doubts about the integrity of psychological research… I believe that you should collectively do something about this mess.” His solution: a “daisy chain” of replications, where laboratories collaborate to check the results of their neighbours, in an open, transparent, and pre-established way." Letter, http://goo.gl/XE6kK - Adriano