"The thing is I do believe that the fundamental principles and intent of whats behind #SocBiz is solid.  But the palatable version of this (that most buyers would warm up to) wont come from thin air cover value propositions. The bridge to get them to the promise land requires an intimate understanding how their broken tasks/processes are well...broken before you have the currency to suggest a fix. In practical terms thats a partner ship between those who understand how collaboration works and those who have seen unnecessarily tight process controls fail over and over again.We will see this next version play out in 2012 and 2013. May not be called Social Business but the underlying value will start to be delivered. The train has left the station. Thanks for the comment and kind words, Mike." - Sameer