"Why is this such a big deal? Because mobile search and mapping are blowing up, and not just in terms of popularity. A recent Google survey showed that 77% of mobile users search and 95% hunt for local information. On top of that, 79% percent use their smartphone as a shopping companion, comparing prices and checking reviews. 82% of mobile users notice ads, and as many as 1 in 5 make a purchase as a result." - LANjackal