"Thanks, Arthur, that is helpful. I think it's always a good idea to include the methodology and/or criteria with any data presentation. Without some understanding of why someone was ranked higher the information is next to meaningless. So you used only tweets that had the hashtag #contentmarketing? I don't always hashtag my tweets, especially with such a long tag that takes up a huge amount of a tweet. If I had tagged more of my relevant posts (provided they were getting engagement) could that have increased my chances of ranking higher in this study?" - Mark Traphagen