"Then I'd say you need to take a serious look at what you are doing with your social. Moz, Stone Temple Consulting (where I manage content and social) and our clients have very different results from you. If you are trying to directly sell with your social media, that will fail. But if as Rand says you are using it to build an audience for your very useful content in ways that reinforce the trust, authority, and reputation of your brand, then social functions as a funnel-feeder that moves people along to that place where they will turn to you when they are ready to buy." - Mark Traphagen