"Spot on Jason. This is why link baiting titles have become so prevalent as well. As you stated, the motivation is eyeballs, clicks and that hope to be the source of a runaway viral train wreck ... all to drive ad dollars. What's the solution? Enough journalists have to get egg on their face when they get called out for shallow or unbalanced reporting? Or does the reward far outweighs the risk?" - Adam Helweh