"Nice post, Bruce. We have always threaded the collaboration platform across our apps. Now with our latest release (http://ow.ly/ycvE3) we enable this both ways - bring in third party data and content into SAP Jam and embed SAP Jam into both SAP and third party apps. One thing though: the view you describe is a process centric one. That's no doubt significantly better than stand alone collaboration. I love how it blends transactional and engagement aspects of that process. But to build on it and make it truly user centric, you need one collaborative fabric to thread across this marketing process and the other 3-4 work patterns that each user goes through every day. So glad you commented on this topic - you know more than most do about this space. Hope you're well." - Sameer