"Tesla will unveil its Model S prototype sedan March 26 at the Tesla design studio inside the SpaceX rocket factory, in Hawthorne, Calif. ... The Model S will have an anticipated base price of $57,400. After a federal tax credit of $7,500, the effective price will be $49,900. Because of tax incentives and relatively inexpensive maintenance and refueling, the lifetime ownership cost will be closer to cars with far lower sticker prices." - Evan Parker