"Thanks for the pushback, Augie. I obviously disagree with your original post and its conclusions, and am no more persuaded after your comment here. As I tried to make clear, I think your reliance on only direct ROI metrics is so limiting that I would be tempted to call it not marketing. Do you have Forrester studies showing that TV ads, billboards, newspaper ads, public relations, getting your brand in news stories, etc. all should be cast aside because there are no numbers (and of course, there can't be) showing that these lead directly to sales or lead acquisitions? I'd like to see your post boldly proclaiming that the only marketing that has any validity is that which occurs right at the bottom of the funnel. And then I'd like you to explain how you keep filling the funnel, which needs to be done if there is going to be enough anybodies at the bottom for you to sell to. Of course social media can be done ineffectively. Of course content can be done ineffectively. But so can..." - Mark Traphagen