Reader’s Digest Headed For Bankruptcy - http://mashable.com/2009...
Aug 18, 2009
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My grandma will be devastated.
- Ben Hanten
Interesting that even with such a large subscription base and a reliable advertiser stable they couldn't keep it together. But as the article says, with such a well-known brand it's not going away anytime soon.
- Stephen Mack
That is interesting. I've always thought that if you can build the audience, you've got the hard part done. The easy part is finding something, anything, to sell them. Maybe that's oversimplifying things. Works that way in the bar biz at least.
- Ben Hanten
But I guess if that was the case, Twitter would be swimming in money.
- Ben Hanten
i loved that magazine as a kid, my mother still subscribes to it. It was great when the internet was not around to give interesting and informative things to read so off late I wasn't much into it.
- thequark