"Great businesses start not with a great business plan, but with finding a creative innovative idea that solves a great problem. This is the central concept underlying the graduate entrepreneurship program at Pepperdine’s Graziadio School of Business and Management. How then do you navigate from idea to a profitable business that you, your customers, and investors will get passionately behind? Graziadio professors, partnering with The Palmer Center at Pepperdine’s Law School, brought the pieces together in a full-day event for students and alumni on November 6, 2009" - Frankie Warren