"Alex, I love that you go for the things that don't scale. All the growth hacking (hip word for marketing :) is almost always automated and devoid of all the emotions and personality. What I like about Groove is that you guys have a great brand personality and you answer emails in a second. Zapier indeed is a great way to boost your growth, increase retention and reduce support requests, win-win-win. If there is one integration you should do -- i'is Zapier. You'll be published in their newsletter mentioning new zaps + blog post and you can ride the wave with useful posts on zaps for your customers. If done right, this will be a super push to your growth." - Sasha Kovaliov