"whiskey favorites rotate with season. right now: Basil Hayden's whisky for scotch. whiskey for Irish and bourbon building a following: not so much secrets as lots of experiments on the wall. attempting to push the same point of view through different platforms. luck. can't overstate that! supporters who rep and promote you behind the scenes. having some kind of core belief or point of view is likely most important. knowing what it is you stand for and want to say so if the mic comes your way, you can use it effectively." - @baratunde