"On his own blog, he set up a "Googlewhack" of Belle de Jour and Brooke Magnanti, creating the only page on the internet where the two terms appeared together in an unrelated context. Because his software alerted him to the IP address of those accessing his site, he was able to monitor anyone Googling the two terms... ...However, several weeks ago he spotted searches originating from an IP address at Associated Newspapers, publishers of the Daily Mail, and contacted Magnanti to warn her the paper was on her tail." - Graham Sergeant