"But while publishers might earn a few pennies each time they force an ad in front of an ad blocker, the open question is whether it’s worth the effort. “If there is a user who has the perception of ads being annoying and intrusive, forcing the browser to ‘override,’ a tool that the user installed to overcome what he considers a nuisance will not do anything to restore the relationship with that user,” said News UK head of audience and advertising systems Alessandro De Zanche. “On the contrary, it will just make him feel the publisher and advertiser even more intrusive and arrogant.”" - Nicola D'Agostino