"What is information? While it is a good question, Nobel Prize-winning physicist Gerard ’t Hooft thinks it misses a fundamental point. Instead of asking about the physical world as we currently understand it, one should ask how it came to be that way in the first place and how it evolves with time. To solve this problem, ’t Hooft suspects scientists will have to look beyond quantum physics—to a “pre-quantum theory”—and into a level of reality in which information in a three-dimensional world is lost beneath a two-dimensional veneer." - Amira