"Hi Brett, I was losing it when you referenced recipes several times at f8. I thought maybe there was a player in the space I didn't know about. A buddy and I are launching MyFaveRecipes.com. We're we're building a social-first recipe site that is all about sharing on Facebook. http://blog.myfaverecipes.com/ We're in closed alpha now. If you're interested, I'm happy to add you to the alpha. I'd love any feedback you might have. The use cases you spelled out at f8 are exactly what we're solving for. We've added the Open Graph elements and will probably open up the site when you guys open up the Open Graph. Contact me at [email protected]" - Christian Anderson