"The making of a Coca-Cola neon sign, 1954" - Victor Ryden 美久太阿

n the new issue of CR, I talk to Coca-Cola archivist, Ted Ryan, about the history of the brand's 125 year-old identity, explored in a new show at the Design Museum. One of the highlights of the display is a book documenting the design and build of their first neon sign for Piccadilly Circus, in 1954... - Victor Ryden 美久太阿