"What happens now? This project moves from the Idea stage to the Review stage. A "LEGO Jury" composed of designers, product managers, and other key team members will examine the idea. We'll build concept models, put them in our test chamber, bake them, and determine if the concept meets our high standards for what it takes to be a LEGO product. This includes factors such as playability, safety, and fit with the LEGO brand. Every potential LEGO product goes through a process like this and must meet the same standards." - JoeCamel