"As it is with any domain name, people learn & remember your domain name through regular usage and repeated exposure. That means putting the domain name on business cards, email signatures, bulletins, social media, signage, and have it resolve as your website URL (and not use .church as a redirect, so that people see it in the address bar and in their bookmarks). I've been doing this with http://SocialMedia.Church since day 1, and traffic has been holding steady & growing." - djchuang