The retailer's advert, using the tag "For every woman you are", features models ranging from size 8 to 16 who are supposed to portray the body shapes of real Marks and Spencer customers. But online comments have criticised the advert for Shapewear control underwear, which is designed to help women smooth out their curves, it was reported. M&S has dropped its celebrity models, including Twiggy and Myleene Klass, for the latest campaign - to focus on "real" women. It features ten models including a grey-haired 56-year-old, Yasmina Rossi. But the Shapewear campaign has led to a backlash by some customers, the Daily Mail reported. One wrote on Twitter: "It annoys me that there is only one curvy model on the M+S ad and five skinny rakes". Another wrote: "Only one of these is over size 14 and even she has no wobbly bits at all." Another comment, on the M&S Facebook page, said: "The whole 'plus size' model rigmarole is a bit devious. These women are models. "They are just bigger models than most of the other ones. But they are still glamazons with great proportions, long legs, toned bodies. They need to know those 'plus size models' are not the norm either." However, others praised the campaign, with one woman writing: "I would just like to thank M&S for using models that are not just size 0. Well done M&S." The retailer said that the size and shape of the models in the image had not been digitally altered. A spokesman said: "We're really proud of our campaign, which celebrates women, and our customers have told us they love it too." - Winckel

Real Women!!! Get real, women are humans they grow old and will have wobbly bits just like men. - Nemo