"In the late 1960s and early 1970s, the prestigious John Hinde Studio, based in Dublin, produced a series of elaborately staged photographs that were made into popular postcards - sold at Butlins holiday camps throughout the UK. In those days more than a million Britons had a holiday at Butlins every year. Three photographers, two German (Elmar Ludwig and Edmund Nägele) and one British (David Noble) took photographs to Hinde’s detailed and meticulous instructions. Each photograph utilised a large casts of real holidaymakers acting out roles in huge, beautifully lit ‘narrative tableaux’ of Beachcomber bars, gardens, outdoor swimming pools, ballrooms and snooker halls. The Somerset born Hinde sold his company in 1972 to pursue his love of painting." - Mark H