"Thank you for your kind words - this is what keeps me going! We will release an API giving access to the data as a byproduct of an upgrade we're planning to do to the directory pages in the next month or two. At the moment we have an API that lets people write extractors, which you can check out here: https://github.com/starthq... Some data is also currently available in OpenGraph format for Facebook and schema.org for Google. We have a sitemap listing all the apps (http://starthq.com/apps...) and an RSS feed of the latest apps (https://starthq.com/apps/feed). If you need the data in some other format (e.g. JSON), drop me a line with some more info and I'll be happy to provide it to you sooner. When it comes to monetization, we're about to release some premium features for the launcher, such as deep links and federated search (demo in video). We will charge a nominal monthly fee for those. The long term goal is to charge IT managers in companies for access to a..." - Oleg Podsechin