"Depends on the publication how much they care about clicks vs content. But clicks are still the main driver of advertising revenue. That's the lifeblood of a media company, so naturally they're gonna worry about anything that affects the bottom line. I think you've seem some great websites find a good balance in recent years, though. I like what Vox Media does. Buzzfeed has added a lot more investigative journalism recently. But we have a long way to go." - Ben Parr