"Thanks for the comment, Ana. This notion of aligning the value of social and collaborative approaches to core objectives has been around since at least 2009. Its great that Deloitte is using its reach to promote a similar message. And its not surprising - given the typical client that Deloitte would deal with, this line of thinking is imperative.  I agree with your assertion, above re: operational pain points. More important than what I think, you know whats great? More and more practitioners are now shedding notions around social business that have commanded the airwaves and designing their own contextual programs around social business that take into account significant alignment with operational and financial objectives." - Sameer