"Agree. Porter's model was about systematically breaking down elements of taks so we can optimize each element. There's no question that we need to break up the large maze that is the typical organization into parts if were going to be able to get each part right. It reminds me of a crime scene thats broken down into squares, so nothing is missed. That said, todays customer expects us to have fluid engagement architectures that rally insight and expertise across these segments. Our systematic answer to Porters framework were ERP, MRP and CRM modules that solved for each of these elements. And thats no doubt served its purpose. But to meet customers expectations going forward, we (or our customers directly) need to find, engage and collaboration with people and data (other customers, partners suppliers and employees) that extends across these previously designed neat stovepipes. I don't think that results in Porter's model being throw out. But thats where Porter's model needs to be..." - Sameer