In January Amazon offered select customers a free Kindle of sorts â€" they had to pay for it, but if they didnâ€t like it they could get a full refund and keep the device. It turns out that was just a test run for a much more ambitious program. A reliable source tells us Amazon wants to give a free Kindle to every Amazon Prime subscriber. Just as soon as they can work out how to do it without losing money." - Alisha Wright