Re: Thoughts On The Future Of Book Marketing - http://www.channelship.ie/blog...
"Hi Facundo, As someone who’s writing a book, I have a few thoughts on this :)  One is that you need to develop a platform before you’ll get a deal with a publisher. Blogs are fine for doing this and work for some.  But, it does mean you’re up against many others who may have larger platforms, more reach and appeal.  What it means for writers - and writing in general - is that you’re success as a writer may depend on your networking and publicity skills that ‘raw’ talent. Also, many writers are not very sociable, which is why they like to write of course.  I feel many of them won’t make it sadly as less skilled but better networkers will develop more compelling platforms and crowd them out before they gain the followers they need.  At least in the business writing world. For other genres, it may be different.  Great post, by the way! Ivan" - Ivan Walsh