Secrets Of Freemium Pricing: Make The Cheapskates Pay - http://onstartups.com/tabid...
Mar 23, 2011
from
"However, this anchoring effect is strong even when the anchor doesn't have any facts to back it up. Studies show that in negotiations, the first person to throw out an offer sets an expectation (an anchor) that holds, even when the other side knows it is an arbitrary negotiating tactic. Even expert appraisers are swayed by the asking price of a house."
- ivanandersson