Re: The Latest War Against Measurement - http://brandsavant.com/the-lat...
Dec 22, 2011
from
"Bravos, Tom. Well-reasoned, well-said. Your cable TV example is spot-on. Folks watch their favorite shows without regard to their provenance. My thought is: increasingly, it's not at all about TV, it's simply video. The same holds true for radio, it's simply audio. Accordingly, the competition becomes gaining and retaining share of media behavior and in radio's case the near-term battle will likely be share of audio. It would seem the arguments against any radio vs. Pandora comparisons are producer-centric in nature. That is, they appear to be concerned with particulars related to the container and the content rather than any evidence of consumer consumption. Maurice Maeterlinck comes to mind, to wit "At every crossroads on the path that leads to the future, tradition has placed 10000 men to guard the past." Clearly, this is a leadership problem. Moreover, what we have here is another example of radio's ongoing challenge in what is the brave new world of 21st century sales and..."
- Dave Martin