No one's buying ads apparently. - Daniel Dulitz

very long explanation: http://www.nytimes.com/2009... - John Fu

Indeed, long and not too clear. Methinks WiReD is especially vulnerable to oblivion, because of the very technology it covers: print will always lag in comparison with online coverage (for which there aren't, as yet, many viable business models), and more so in times of crisis when ads are scarce. So magazines like it need to reposition themselves as something else. Unfortunately in practice that means either going the luxury-mag route (say $50/issue targeting the top 1% of the tech-savvy rich population); or pulpy type of periodicals akin to "Readers' Digest" and "Popular Electronics." None of the latter being very suitable for WiReD's tech-edgy coverage... - ianf ⌘