"trends in “virality and the importance of the 'awed feeling'" - ivanandersson

They used two criteria for an awe-inspiring story: Its scale is large, and it requires “mental accommodation” by forcing the reader to view the world in a different way. “It involves the opening and broadening of the mind,” write Dr. Berger and Dr. Milkman, who is a behavioral economist at Wharton. “Seeing the Grand Canyon, standing in front of a beautiful piece of art, hearing a grand theory or listening to a beautiful symphony may all inspire awe. So may the revelation of something profound and important in something you may have once seen as ordinary or routine, or seeing a causal connection between important things and seemingly remote causes.” - ivanandersson